Pinterest SEO & Podcast Growth
The one with Favour Obasi-ike
What we talked about
- Career path from drummer to SEO and podcasting
- Why Pinterest for SEO
- Pinterest as a visual search engine
- Getting started with Pinterest for Business (domain claiming, RSS)
- Pin lifespan vs social posts
- Who Pinterest suits (ICP) and measuring its impact
- Pinterest ads, skip rates and the Pinterest tag
- Organic Pinterest growth without ads
- Podcast SEO and distribution via hosting/RSS
- Podcast tools
- LinkedIn and newsletter tips
- Advice for newcomers: website + podcast + Pinterest loop
The questions we dug into
Q1How did your past careers and hobbies connect to your marketing work, and what made you stick with it?
Creativity drives him. He went from self-taught church drummer to music producer to podcaster (We Don't Play, 620+ episodes, 7 years, ~160 countries) and SEO consultant, using education in business and media to help businesses grow by doing a little, intentionally.
Asked by Nik · answered by Favour Obasi-ike
Q2Why Pinterest, and what's your tip for someone starting on it?
Pinterest is a positive, planning-stage visual search engine that shows up in Google Images, so it's an extension of search rather than social. Start at business.pinterest.com with a work email and claim your domain via a DNS TXT record, then claim your podcast, Instagram and website and connect RSS feeds so blog images auto-publish as pins.
Asked by Sara · answered by Favour Obasi-ike
Q3How long does Pinterest content last compared to social?
He says a pin's lifespan is about 5 months versus ~72 hours for an Instagram post, and a blog post ~24 months, so Pinterest content compounds over time.
Answered by Favour Obasi-ike
Q4Who is Pinterest right for, and how do you pitch it?
Any company can use it because it acts as a search signal, and you own your content (unlike LinkedIn). Check Search Console's Links report for Pinterest as a referring source. Pinterest Audience Insights allows location/device targeting; he cites Apple, which advertises there every September.
Asked by Nik · answered by Favour Obasi-ike
Q5Is Pinterest useful for tech/SaaS companies whose audience may not be there?
Yes — it protects your assets as Google and AI change. Use it for education (e.g., explaining SaaS), which helps get you cited by ChatGPT/Perplexity and grows your total addressable market. Pinterest ads have the lowest skip rate (vs YouTube's highest) and feel native; the Pinterest tag enables attribution.
Asked by Nik · answered by Favour Obasi-ike
Q6Can organic Pinterest marketing work without paid ads?
Yes. Most people don't run ads, so it's unsaturated. Pin the 4–20 images from your 4–8 monthly articles, linking back to your site and podcast. Around the fourth month (~120 days) of consistency you can break even. Pinterest uses 'act-alikes' rather than lookalikes.
Asked by Nik · answered by Favour Obasi-ike
Q7What tips do you have for growing a new podcast?
Plan primary, secondary and monitored keywords like topic clusters. Use a proper podcast host so one upload distributes to 10–30+ platforms (and voice assistants), not just YouTube. Titles are the keys to your audience.
Asked by Sara · answered by Favour Obasi-ike
Q8What podcasting tools do you recommend?
Riverside for recording and clips, Opus Clip for short clips, Adobe (including Enhance) for audio, and Photoshop for 3000×3000 px cover art. Name MP3 files descriptively to build attribution. He prefers technique over tools to avoid 'shiny object' distraction.
Asked by Sara · answered by Favour Obasi-ike
Q9How should you use LinkedIn and newsletters?
Link your LinkedIn with your name as anchor text in podcast show notes so AI tools can connect you to citations. Add your RSS feed in LinkedIn company page settings for automatic pushes. Link newsletters to your site and use embeds/iframes, not just links.
Asked by Nik · answered by Favour Obasi-ike
Q10How do you stand out in a crowded newsletter space?
Use GIFs (e.g., from GIPHY) as covers to grab attention in the first seconds, then deliver the substance to build retention.
Asked by Sara · answered by Favour Obasi-ike
Q11What advice would you give newcomers starting out?
A 'three-piece meal': a strong website with solid hosting; a podcast started on Spotify for Creators whose RSS feed you submit to Apple, Amazon and YouTube; and episodes answering FAQs (e.g., from AnswerThePublic) that lead back to the website. Add Pinterest for audiograms and quotes, and use pod.link to list all platforms.
Asked by Nik · answered by Favour Obasi-ike
Lines that stuck with us
- Favour: 'Pinterest is a visual search engine, but people look at it as a social media.'
- Favour: pin lifespan ~5 months vs ~72 hours for Instagram posts.
- Favour: on Pinterest 'you own 100% of your content', unlike LinkedIn.
- Favour: Pinterest has the lowest ad skip rate; YouTube the highest (citing NP Digital/Neil Patel).
Note: This page was AI-generated from the podcast transcript and manually reviewed for accuracy and context. While we’ve made every effort to ensure it reflects the original conversation, mistakes or omissions are still possible. If you spot something that doesn’t look right, please reach out and let us know.